Hello. I'm Linda Bucher, a Master Certified Life Coach, author and business mentor.
I’ve been a life coach and entrepreneur since 2010, but it wasn’t so long ago that I was right where you are, wondering whether I’d made a huge mistake by pursuing life coaching as a serious profession.
My story went a little something like this (tell me if this sounds familiar):
For 10 years I had had an inkling that I was meant for something more. But it wasn’t until I had 24/7 pain that I set the intention to find my “right life.” That intention and a book about finding my own north star led me to sign up for life coach training. Two months into training, I was drained. I couldn't keep up the pace. I was working full time as a project manager, I was single mother of 3 little ones and I was learning a brand new profession. After a 10 hour work day, I’d feed the kids, get them their baths and bed and try to study, but I'd fall asleep in my books. Quitting my job would make things so much easier. But could I really do that?
At 45 years old, I was more experienced and smarter than when I embarked on my corporate career after college. I also had 25 years of business experience and an MBA under my belt.
So, like the bird who goes out on the branch, not because it trusts the branch not to break, but because it trusts its wings to fly, I went out on a limb and quit.
Just like that I resigned from a lucrative career in corporate America to pursue my true calling. My right life.
When I finally got the guts to tell my father that I was quitting my 6-figure job to become a life coach, I was surprised at his initial reaction. I thought he’d freak out. Instead, he was proud that I was following in his entrepreneurial footsteps. When he asked what I would be doing as a life coach, however, I felt like a deer in headlights and couldn’t articulate it. And that scared us both.
For a year, I pored over the texts, I attended classes, I coached, I got coached and I envisioned how I would set up my business. I studied hard and steady and earned my Certified Life Coach credentials.
Once I was an official, bona fidé Life Coach, I took the next logical step: I designed business cards, put up a website, wrote daily blog posts and waited.
And waited. And waited... And waited...
It was one of the most frustrating periods of my life. Here, I was full of knowledge, bursting with energy and fueled with the desire to help people live their best lives …
And no one seemed to notice or care.
Soon I began dreading talking to my friends and family. No matter what we talked about, the conversation inevitably turned to my (failing) life coaching business.
Yet, I soldiered on, thrilled that I had found my purpose and intent on doing everything “the right way,” including mimicking other coaches’ methods of getting to success.
I was busy, busy, busy – but somehow I wasn’t producing anything effective, and I certainly wasn’t generating much in the way of clients or income.
I was resistant to choosing a niche (don’t box this freedom junkie in!). I was unclear on my ideal client profile and felt justified in wanting to help everyone with everything. I had no idea why someone would choose me to be their coach when there were so many other awesome (and more successful) coaches out there. And I wasted years being unclear, unproductive, insecure and paralyzed.
To make matters worse, my father would call to check up on me weekly, asking if I had any clients and was making any money yet. I’d cheerfully tell him, "I was working on things", although inside I felt ashamed that clients were few and far between. He’d ask me, “Isn’t coaching just an expensive hobby? When are you going to realize you should go back to work.” His words echoed and I began to feel like an imposter and a failure.
But I, like you, refused to give up! I finally asked myself, “Where are my ideal clients and why aren’t they coming to me?”
Things weren’t working out the way I thought they would and I wasn’t sure how to fix it.
I was stuck.
And I felt miserable.
I knew that life coaching was what I was supposed to do.
I knew my destiny intertwined with hundreds of yet unknown strangers who needed my help to make positive changes in their lives.
I knew my job was to make the world a better place, one person at a time.
At least I thought I knew.
Not being the type of person to give up easily, in the following months I dug in even deeper. I was determined to make my new career work no matter what.
Week after week I read, I researched and I contemplated.
I had the education. I had the drive. I had the passion for being a life coach. But I was missing something. Something crucial. Something vital. Something that had to be staring me right in the face.
Then it dawned on me …
Even though I’d been part of a corporate business (and have an MBA), I was neglecting the lessons I’d learned while in that business.
I had a great product (me!), but I didn't understand:
- How to differentiate in a crowded market place.
- What made me so special?
- What could I uniquely provide to my clients?
- Was it just a matter of how I set up shop?
Without these answers I couldn't arrive at a concrete plan of action. So, I bought more books and took courses and studied what other "successful" coaches were doing. I went back for more education and earned my Master Life Coach Certification.
But it wasn't until I got myself a mentor, who knew the business inside and out, that things started to click.
Then, using my new knowledge, I created a plan to relaunch my business … the right way. With a plan designed to take me where I wanted to go.
Within a few months, I transformed my (then invisible) life coaching practice into a thriving business catering to exactly the type and class of clientele I knew I could help!
These days my email inbox stays full of inquiries and my phone is constantly ringing. I literally have more new business than I can handle. And it was all due to my plan.
And I want to share that plan with you!